PLANNING
Planning is the
primary/fundamental function of management. It precedes all other functions of
management. A planner foresees the opportunities and designs the ways and means
to achieve them.
The words plan and
planning seem to be similar, however they are not the same. A plan is a commitment
to particular course of action whereas planning is an activity consisting of a
process.
Definition:
According to Hart planning is, “The determination in
advance of a line of action by which certain results are to be achieved.”
In words of Kuntz & O’Donnell planning is, “The
selection from alternatives for future courses of action for the enterprise as
a whole and each department with it”. “
Nature
/ Characteristics of Planning:
1.
It is an Intellectual Process
2.
Primacy of Planning
3.
All managers plan
4.
It is a rational approach
5.
It focuses on objectives
6.
It leads to efficiency and economy
7.
Co-ordination
8.
Flexibility
9.
It is a continuous process
Characteristics
of a Good Plan:
1.
Clear Objective
2.
Proper Understanding
3.
Comprehensive
4.
Flexible
5.
Economical
Advantages
of Planning
1.
Facing Complexities of Modern Business
2.
Forewarn against Business Failures
3.
Focus on Objectives
4.
Minimising Uncertainties
5.
Better Utilization of Resources
6.
Economy in Operations
7.
Better Co-ordination
8.
Encourages Innovations and Creativity
Disadvantages
/ Limitations of Planning
1.
Lack of Reliable Data
2.
Difficulty in selecting best alternative
3.
Difficulty in taking quick decisions
4.
Time consuming process
5.
Expensive
6.
External factors may reduce utility
7.
Resistance to change
Approaches
to Planning
1.
Top – Down Approach
2.
Bottom – Up Approach
3.
Composite Approach
4.
Team Approach
Types
of Plans
1. On the Basis of Time
i.
Long Term Plans
ii.
Medium Term Plans
iii. Short
Term Plans
2. On the Basis of Managerial Levels
i.
Top Level Plans
ii.
Middle Level Plans
iii. Lower
Level Plans
3. On the Basis of Broadness
i.
Corporate Level Plans
ii.
Department Level Plans
4. On the Basis of Use
i.
Multi-purpose Use Plans
ii. Single
Use Plans
Multi-purpose use plans
are made to use again and again. These plans are made for the recurring in
nature. Multiple plans are also called as “Repeat Use Plans”.
Multiple plans include –
Objectives, Policies, Strategies, Procedures & Rules.
Single use plans are
made for non – recurring activities of the business. They are also called as
specific plans. They are tailor made plans for a specific purpose or problem.
The examples of Single
use plans are – Programmes, Schedules, Budgets, Projects & Methods.
Management By Objectives - MBO
INTRODUCTION TO MBO
Management by objectives is one of the techniques which helps in the
achievement of organisational objectives. Peter Drucker said that, “Management
by Objectives is a basis for measuring the performance of managers in an
organisation. Edward shells supported MBO as a means of integrating individuals
with the organisation.
MBO is a new technique of management developed in the recent past. Though it is now practiced around the world yet there is no unanimity
about its meaning. Some think of it is an appraisal tool, others see it as a
motivational technique, still others consider it as a control device.
Definition of MBO
Terry and Franklin, “A managerial
objective is the intended goal that prescribes definite scope and suggests
direction to the planning efforts of a manager”.
S.K. Chakravarthy, “MBO is a result centres non specialist operational managerial
process for the effective utilisation of material physical and human resources
of the organisation by integrating the individual with the organisation and
organisation with the environment.”
We can understand MBO
better with the help of following facts-
1.
It is a system superior and
subordinate identify objectives.
2.
It is an effort to achieve
organisational and individual objectives.
3.
It is a result centred exercise
for utilising various resources effectively.
4.
Mutually agreed objectives
become the basis of performance evaluation.
5.
It is a periodic review of
objectives by superior and subordinate.
Features of MBO
1. It is a philosophy
2. Objectives are decided collectively
3.
Basis for measuring performance
4.
Regular review of performance
5.
Matching of objectives and resources
6.
More freedom to subordinate
7.
Integration of objectives.
Objectives of MBO
1.
Measuring performance
2.
Increasing growth of
subordinates
3.
Increasing efficiency
4.
Relating individual performance
to organisational goals
5.
Basis for deciding salary and
promotion
6.
Improving communication among
superiors and subordinates
7.
Device of organisational
control.
Steps in MBO or Process
1.
Setting objectives at the top
2.
Clarifying organisational roles
3.
Setting subordinates objectives
4.
Periodic reviews
5.
Assessing final performance
Classification of objectives
1.
Primary objectives
2.
Secondary objectives
3.
Individual objectives
4.
Social objectives
Hierarchy of objective
Benefits of MBO
1. Better Management
2. Clarity in Organisation
3. Encouraging Personal
Commitment
4. Developing Controls
5. Improves Communication
6. Improves Efficiency
Weakness of MBO
1. Failure to teach MBO
Philosophy
2. Failure to give guidelines
foe goal setters
3. Difficulty in setting
goals
4. Emphasis on short term
objectives
5. Danger of inflexibility
Good information with simple explanation
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